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Notes on tech

Notes on technology, business, enterpreneurship, economy, markets along with interesting general tidbits.

Driving competition crazy

4/16/2006 11:49:00 PM, posted by anand

Guy Kawasaki's recent post on driving the competition crazy has this gem:
2. In 1986 British Airways ran a promotion to give away 5,200 seats for travel on June 10th. Virgin Atlantic Airways ran ads that said, “ It has always been Virgin's policy to encourage you to fly to London for as little as possible. So on June 10 we encourage you to fly British Airways.” The British Airways promotion generated a lot of news coverage, but most of the news coverage also included a mention Virgin's funny ad. It cost British Airways a lot more than Virgin to get this coverage.

Check out his blog for the 5 other stories.
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